The Azerbaijan Tourism Board (ATB) is the national promotion body established under the State Tourism Agency of the Republic of Azerbaijan. Its main objectives are to support the growth of Azerbaijanâ€™s tourism industry and encourage visitors to explore the countryâ€™s rich cultural offering and experience its ancient heritage. ATB, being the main tourism marketing authority, is bringing Azerbaijan to the global stage of in-demand tourism destinations. The country is being positioned as a new travel experience, full of distinctive flavours, colours, monumental heritage and natural beauties. New tourism products, attractions and activities are being developed around all the regions and promoted in core markets through the global marketing campaign â€œTake another lookâ€ unveiled by ATB in 2018. This brand positioning and identity was created to serve as an invitation for travelers to discover hidden gems and curated experiences in Azerbaijan. Since the launch of the â€œTake another lookâ€ campaign in 2018, ATB has been awarded 20 prizes and awards for its new destination brand. https://www.youtube.com/watch?v=-1E0RsZJrIg
Achievements : 3.2 million visitors in 2019, which was 11.8% increase in comparison with the previous year. 3 bln reach in media and marketing activities in 2019.