International Travel Awards 2026

Destination Awards — Recognising the World's Greatest Travel Destinations

Celebrating the destinations that inspire, transform, and define extraordinary travel experiences for global visitors across every category of traveller.

150+Countries Represented
60+Award Categories
5,000+Nominations
200+Expert Judges
Tourism Destination Recognition 2026

The Destination Award That Shapes Where the World Travels Next

The International Travel Awards Destination Awards programme is the definitive global platform for recognising tourism destination excellence. From the world's most storied luxury destinations to the newly discovered gems reshaping travel itineraries, our Destination Awards celebrate the places that have mastered the art of welcoming the world — delivering experiences that embed themselves permanently in the memory of every visitor.

In a world where travellers have more destination options than at any point in history, Destination Award recognition cuts through the noise. A best travel destination award 2026 win signals to the global travel trade — and to millions of independent travellers — that your destination has been independently verified as exceptional by a panel of travel industry experts who understand what great destinations look and feel like. It is the most credible third-party endorsement available to any tourism authority or destination marketing organisation.

2026 Destination Award Categories

Destination Awards Categories — Six Dimensions of Travel Destination Excellence

Our Destination Awards cover the full range of travel motivation — from beach escapes and luxury retreats to cultural immersion, adventure, wellness, and the next generation of must-visit destinations.

Best Luxury Destination Award
💎

Best Luxury Destination

Recognising the destination that offers an unparalleled concentration of ultra-premium hotels, exclusive experiences, world-class fine dining, and the infrastructure to support the most discerning high-net-worth international travellers.

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Best Beach Destination Award
🏖️

Best Beach Destination

Celebrating the coastal or island destination delivering the world's most beautiful beaches, cleanest waters, and outstanding beach resort experiences — where natural perfection meets exceptional hospitality infrastructure.

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Best Cultural Destination Award
🏛️

Best Cultural Destination

Honouring the destination whose depth of cultural heritage, living arts scene, culinary traditions, historical monuments, museums, and authentic community experiences create an unrivalled journey into the human story.

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Best Adventure Destination Award
🧗

Best Adventure Destination

Recognising the destination providing the richest portfolio of active, outdoor, and adventure travel experiences — from world-class trekking and mountaineering to white-water rafting, diving, safari, and extreme sports, all within a safe and well-regulated framework.

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Best Wellness Destination Award
🧘

Best Wellness Destination

Celebrating the destination anchored by an extraordinary concentration of spa resorts, wellness retreats, healing environments, naturopathic traditions, and holistic lifestyle offerings that attract the world's health-conscious, rejuvenation-seeking travellers.

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Best Emerging Destination Award
🌟

Best Emerging Destination

Recognising the destination that is capturing the global travel industry's imagination in 2026 — a location with fast-growing arrivals, a compelling and distinctive travel identity, and the infrastructure investment to support sustainable long-term visitor growth.

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Nominations Open — Destination Awards 2026

Is Your Destination Ready to Be Recognised on the World Stage?

The International Travel Awards Destination Awards 2026 are open for nominations. Gala Ceremony: 14 November 2026, Westin Marina Hotel, Dubai.

Award Benefits

What a Destination Award Win Delivers for Your Tourism Economy

🏆

Official Trophy & Prestige Certification

Winners receive a custom International Travel Awards trophy for display at tourism board headquarters and official certification for use in all destination marketing materials, visitor guides, and international campaigns.

📜

Winner's Digital Seal

The "International Travel Awards Winner 2026" digital seal provides immediate third-party credibility for destination websites, tourism board social channels, and partner hotel and tour operator marketing materials.

📰

Global Travel Media Coverage

Award wins generate press coverage in international travel media across 60+ countries, reaching prospective visitors, travel agents, tour operators, and travel influencers simultaneously in all key tourism source markets.

🎭

Gala Ceremony — Dubai 2026

Destination representatives are invited to the International Travel Awards Gala Ceremony at the Westin Marina Hotel, Dubai — 14 November 2026, 5:00 PM to 11:00 PM — to collect awards and network with 500+ global travel leaders.

✈️

Airline & Investment Attraction

Award recognition strengthens destination pitches to airlines for new routes, supports inbound tour operator negotiations, and demonstrates to hotel developers and investors that the destination has achieved internationally validated tourism status.

🌐

Year-Round Digital Presence

Winning destinations are featured on the International Travel Awards website, generating year-round organic search visibility and referral traffic from travel planners actively seeking award-endorsed destination recommendations.

How It Works

The Destination Awards Nomination & Evaluation Process

01

Submit Nomination

Tourism boards, destination marketing organisations, hotels, and tour operators submit nominations with supporting evidence of visitor numbers, tourism infrastructure standards, sustainability credentials, and guest satisfaction data.

02

Independent Evaluation

Over 200 expert judges — experienced travel writers, destination specialists, sustainability experts, and senior travel industry professionals — evaluate each nominated destination against the Destination Awards criteria.

03

Shortlist Announcement

Shortlists are published across all International Travel Awards channels, generating significant visibility for shortlisted destinations among the global travel trade, international media, and prospective visitors before the ceremony.

04

Gala Ceremony, Dubai

Winners are revealed at the International Travel Awards Gala Ceremony on 14 November 2026 at the Westin Marina Hotel, Dubai — in front of the world's most influential travel industry audience.

Frequently Asked Questions

Destination Awards — Expert Answers

Destination Awards criteria assess visitor experience quality, accommodation range and standards, accessibility and air connectivity, safety and security, cultural and natural asset strength, sustainability commitments, and destination marketing effectiveness. Judges review independent visitor satisfaction data and compare destinations within the same category across multiple performance dimensions.
Yes. Both cities and countries (or regions) can enter the Destination Awards, as the categories recognise destination character and visitor experience rather than geographic scale. A small island, a vibrant city, a mountain region, or an entire country can all compete — what matters is the quality and distinctiveness of the travel experience delivered.
The Best Emerging Destination category is open to locations experiencing significant growth in international visitor interest, where the destination is building its tourism product, investing in infrastructure, and developing a distinctive travel identity. Judges look for a compelling authentic proposition, evidence of responsible tourism planning, and year-on-year growth in arrival numbers and trade interest.
Both. Nominations can be submitted by national and regional tourism boards, destination marketing organisations, hotels, tour operators, travel media, and individual passionate travellers. We welcome nominations from any stakeholder with direct knowledge of the destination's tourism proposition and visitor experience standards.
Nominations are accepted throughout the awards cycle, with evaluation conducted by our judging panel over a defined review period before shortlists are published. Winners are announced at the Gala Ceremony on 14 November 2026. Contact us at awards@goldentreeawards.com for specific deadline information for the 2026 cycle.
Our team can be reached at awards@goldentreeawards.com or +971585862014. We are based at Iris Bay Tower, Business Bay, Dubai, UAE. Our destination awards specialists are delighted to guide tourism boards and destination marketing organisations through the nomination process.
Destination Awards 2026 — Nominations Open

Put Your Destination on the World's Most Prestigious Awards Stage

Submit your destination nomination today and join the most credible international platform for travel destination recognition. Winners announced at the Gala Ceremony, Westin Marina Hotel, Dubai — 14 November 2026.