Tourism Board Awards — Recognising the World's Best Tourism Authorities
Celebrating the national tourism boards, regional authorities, destination marketing organisations, and campaigns that have defined world-class destination promotion in 2026.
The Tourism Authority Award That Honours Destination Promotion Excellence
The International Travel Awards Tourism Board Awards programme recognises the organisations that stand behind the world's greatest destinations — the national tourism boards, regional tourism authorities, city tourism boards, and destination marketing organisations whose strategic marketing, campaigning brilliance, and industry leadership shape where millions of international travellers choose to visit each year.
Tourism boards operate at the intersection of government mandate and commercial reality, charged with growing visitor arrivals, increasing tourism revenue, and protecting destination reputation in one of the world's most competitive markets. The Tourism Board Awards celebrate those organisations that have executed this mandate with exceptional skill, creativity, and measurable impact — setting the benchmark for destination marketing organisations globally and earning the recognition of their industry peers.
Tourism Board Awards — Six Categories of Destination Authority Excellence
From national promotion powerhouses to agile city tourism boards and trailblazing destination marketing campaigns, our Tourism Board Awards cover the full spectrum of destination promotion leadership.
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Best National Tourism Board
Recognising the national tourism board that has delivered outstanding international destination marketing in 2026, driving measurable growth in international arrivals, tourism revenue, and global destination brand awareness through a comprehensive multi-channel strategy.
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Best Regional Tourism Authority
Celebrating the regional tourism authority that has most effectively marketed its distinct geographic area, leveraged its unique combination of natural, cultural, and hospitality assets, and built a compelling regional tourism brand recognised by international visitors and travel professionals.
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Best City Tourism Board
Honouring the city tourism board whose promotional strategies have elevated a single urban destination to international prominence — attracting leisure and business visitors, securing major events, and building a city brand of enduring global appeal.
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Best Destination Marketing Organisation
Recognising the destination marketing organisation that has demonstrated the highest level of strategic marketing sophistication, digital innovation, and measurable return on investment in its mission to grow its destination's share of international and domestic visitor spending.
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Best Tourism Campaign
Celebrating the destination marketing campaign of 2026 that has most creatively and effectively communicated a compelling destination proposition to a target visitor audience — delivering standout recall, emotional resonance, and demonstrable booking intent in competitive international markets.
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Best Tourism Innovation
Recognising the tourism board or authority that has implemented the most impactful new approach in destination marketing, visitor management, tourism technology, or sustainable tourism product development — an initiative that others in the industry are actively looking to understand and emulate.
Nominate NowWhy Tourism Board Awards Recognition Matters
Official Trophy & Government-Level Certification
Winners receive a custom International Travel Awards trophy for the tourism board's headquarters and a formal certificate of recognition — powerful evidence of internationally validated marketing effectiveness for government stakeholder reporting.
Winner's Seal for All Marketing
The "International Travel Awards Winner 2026" digital seal is available for use across all tourism board marketing assets — websites, social media, brochures, trade presentations, and advertising campaigns — adding immediate credibility to every channel.
International Travel Trade Media Coverage
Award wins generate editorial coverage across international travel trade publications, reaching travel agents, tour operators, airline partners, and destination specialists in all major tourism source markets simultaneously.
Dubai Gala Ceremony — November 2026
Tourism board representatives collect awards in person at the International Travel Awards Gala on 14 November 2026 at the Westin Marina Hotel, Dubai — networking with 500+ global travel industry decision-makers.
Industry Partnership & Trade Credibility
Tourism Board Award recognition strengthens your authority's positioning with airline, hotel, tour operator, and event-bidding partners — tangible proof of marketing excellence that underpins commercial negotiations.
Year-Round International Visibility
Winning tourism boards are profiled on the International Travel Awards website — generating ongoing search-driven visibility among international travel planners, media, and industry professionals researching destination marketing excellence.
Tourism Board Awards Nomination & Judging Process
Submit Nomination
Tourism boards and DMOs submit nominations detailing their organisation's marketing strategy, campaign achievements, visitor arrival results, digital performance metrics, sustainability initiatives, and industry partnership programmes for the review period.
Expert Evaluation
Our panel of 200+ independent judges — including destination marketing specialists, travel journalists, former tourism board leaders, and industry analysts — evaluate submissions against the Tourism Board Awards criteria for strategic clarity, marketing effectiveness, and measurable impact.
Shortlist Announcement
Category shortlists are published to the global travel trade and media, generating valuable visibility and third-party endorsement for all shortlisted tourism boards before the winner announcement.
Gala Ceremony, Dubai
Winners are announced at the International Travel Awards Gala Ceremony on 14 November 2026 at the Westin Marina Hotel, Dubai — before an audience of the world's most influential travel industry professionals.
Tourism Board Awards — Your Questions Answered
Nominate Your Tourism Authority for International Recognition in 2026
The International Travel Awards Tourism Board Awards honour the organisations behind the world's greatest destinations. Submit your nomination today and stand alongside the best in global destination marketing.