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How Tulum Became the World's Eco-Luxury Capital
From bohemian beach camps to world-class wellness retreats — the rise of Tulum's pioneering hospitality model.
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Country Awards Programme
Mexico Travel Awards 2025
Celebrating excellence in Mexico's travel, tourism and hospitality industry — from Cancún's world-class resorts to Tulum's pioneering eco-luxury experiences
Mexico Travel Industry Overview
Mexico's Travel Industry: Latin America's Premier Tourism Destination
Mexico has established itself as one of the world's most dynamic and fastest-growing tourism destinations, welcoming 45 million international visitors annually and ranking consistently among the top ten most visited countries globally. The country's extraordinary diversity — from crystalline Caribbean beaches and ancient Mayan archaeological sites to cutting-edge urban design hotels and pioneer eco-resort concepts — positions it as one of travel's most compelling propositions for the discerning international traveller.
Cancún and the Riviera Maya represent Mexico's most internationally recognised tourism corridor. The hotel zone's all-inclusive resort complexes deliver world-benchmark beach hospitality, with major international groups including Hyatt, Marriott, and Barceló investing heavily in ultra-luxury resort development. The region receives over 10 million visitors annually, making it one of the Western Hemisphere's most visited beach destinations.
Mexico City has undergone a remarkable transformation over the past decade, with its Polanco, Roma, and Condesa neighbourhoods establishing a world-class boutique hotel scene that rivals the finest urban stays in New York or Paris. The city's Michelin-starred restaurant culture, contemporary art scene, and architectural heritage make it a destination of genuine international calibre, attracting the sophisticated cultural traveller who might previously have looked only to European capitals.
Los Cabos at the tip of the Baja California peninsula has evolved into one of the Americas' most exclusive luxury resort destinations, with ultra-high-end properties from the One&Only, Montage, and Capella groups drawing the ultra-high-net-worth traveller market. Meanwhile, Tulum on the southern Riviera Maya has pioneered a new model of eco-luxury resort that blends Mayan cultural heritage with sophisticated wellness experiences, attracting a global audience of design-conscious travellers. Mexico's combination of archaeological heritage at sites like Chichén Itzá, diverse culinary traditions, and natural beauty across the Yucatán, Copper Canyon, and Pacific coast ensures that its travel awards categories are among the most diverse of any country programme.
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Award Categories
Award Categories for Mexico
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Best All-Inclusive Resort
Celebrating Cancún, Riviera Maya and Puerto Vallarta's finest all-inclusive resort experiences.
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Best Eco-Resort — Mexico
Honouring Tulum, Bacalar and Yucatán's pioneering eco-luxury properties combining sustainability with high design.
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Best Boutique Hotel — Mexico City
Recognising Mexico City's Polanco, Roma and Condesa boutique hotel scene for design and service excellence.
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Best Los Cabos Resort
Celebrating Baja California's ultra-luxury resort corridor for world-class hospitality and natural setting.
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Best Tour Operator — Mexico
Recognising Mexican tour operators for archaeological, culinary and adventure tourism experiences.
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Best Wellness Resort — Mexico
Celebrating Mexico's world-renowned spa and wellness resort properties for healing and rejuvenation experiences.
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Best Mexican Airline
Honouring Aeromexico and Mexico's carriers for domestic and international service excellence.
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Best Culinary Tourism — Mexico
Recognising Mexico's extraordinary culinary tourism industry — from Oaxacan mezcal trails to Mexico City's world-class restaurant scene.
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Benefits for Mexican Travel Brands
Stand Out in One of the World's Most Competitive Resort Markets
Mexico's resort corridor from Cancún to Tulum is among the world's most saturated luxury hospitality markets. An International Travel Awards win provides the independent third-party validation that differentiates your property and commands premium pricing from international visitors.
Attract the Premium International Traveller
Mexico receives visitors from across North America, Europe, and increasingly from Asia. The International Travel Awards' global media reach is particularly effective at reaching high-value European and Asian source markets where awareness of Mexico's premium offerings is still growing.
Recognition for Sustainability Leadership
Mexico's eco-tourism sector is globally celebrated. Our sustainability and responsible tourism award categories specifically recognise the pioneering eco-resort and conservation-focused operators who have made the Yucatán a benchmark for sustainable luxury globally.
Global Travel Trade Connections
Winning an ITA award connects your Mexican brand with international luxury travel agents, tour operators, and destination management companies who specifically seek award-validated properties for their premium client itineraries.
Nomination Process
How to Nominate Your Mexican Travel Brand
01
Choose Your Category
Select the award category that best reflects your Mexican resort, hotel, eco-lodge or tour operator from over 60 global and region-specific options.
02
Submit Your Entry
Complete the nomination form at goldentreeawards.com with compelling evidence of your brand's excellence, guest reviews, and unique Mexican hospitality story.
03
Expert Evaluation
Our independent judging panel — including specialists familiar with the Mexican market — evaluates your submission against global and regional excellence benchmarks.
04
Global Recognition
Winners receive the ITA seal, international media coverage, and inclusion in our global winners community — positioning your Mexican brand on the world's hospitality stage.
Open to All Travel & Hospitality Brands
Who Can Participate in Mexico Travel Awards?
The International Travel Awards is open to every organisation operating within the travel, tourism, and hospitality sector — from globally recognised hotel chains to innovative travel startups based in Mexico. If you deliver excellence in travel or hospitality, you are eligible to nominate.
Luxury Hotels
Five-star and seven-star properties, palace hotels, and boutique luxury residences worldwide.
Resorts & Spas
Beach resorts, mountain retreats, wellness sanctuaries, and all-inclusive luxury resorts.
Airlines
International carriers, regional airlines, low-cost carriers, private aviation, and charter operators.
Cruise Lines
Ocean cruise lines, river cruise operators, expedition cruises, and luxury yacht charter companies.
Travel Agencies
Luxury travel agencies, bespoke holiday specialists, OTAs, and corporate travel management companies.
Tour Operators
Adventure tour operators, cultural tour companies, destination specialists, and group travel organisers.
Tourism Boards
National tourism organisations, city tourism bureaus, and destination marketing organisations globally.
DMCs
Destination management companies, inbound operators, MICE specialists, and local ground handlers.
Travel Technology
Travel tech startups, GDS platforms, booking engines, travel apps, and hospitality software companies.
Car Rental & Transport
Luxury car rental, chauffeur services, airport transfers, and premium ground transportation providers.
Yacht & Marine
Superyacht operators, sailing charter companies, diving resorts, and marine tourism specialists.
Eco & Sustainable Tourism
Eco-lodges, responsible tour operators, conservation-driven resorts, and sustainable destination pioneers.
Winner Testimonials
Hear From Our Award-Winning Community
Travel and hospitality leaders share how International Travel Awards recognition transformed their brands, boosted revenue, and opened global opportunities.
Winner Success Story
How Winning Changed Our Business
Testimonial
Industry Leaders Share Their Experience
Hotel Winner
A Luxury Hotel's Awards Journey
Agency Winner
How Awards Drive Business Growth
Previous Awards Highlights
Relive the International Travel Awards Gala
Watch highlights from our prestigious gala ceremonies where the world's finest travel and hospitality brands are honoured for extraordinary excellence.
60+ Award Categories
International Travel Awards Categories for Mexico
From luxury accommodation and premium airlines to travel technology and sustainable tourism, the International Travel Awards covers every segment of the Mexico travel and hospitality industry. Click any category to begin your nomination.
🏨 Accommodation
🏝️ Resorts & Spas
✈️ Airlines & Aviation
🗺️ Travel Services
🌍 Destinations & Tourism
🚢 Cruises & Yachts
Our Awards Family
Four Prestigious Hospitality Awards Programmes
The International Travel Awards is part of a world-class suite of hospitality recognition programmes, each dedicated to celebrating a specific dimension of excellence within the global travel and hospitality industry.
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International Travel Awards
The world's most prestigious recognition programme for excellence in global travel and hospitality — celebrating 150+ countries and 60+ award categories across every sector of the industry.
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International Spa Awards
Recognising the world's finest spa experiences, wellness retreats, and luxury health destinations — from urban day spas to remote wellness sanctuaries and award-winning resort spa facilities.
Learn More →👔
World GM Awards
Celebrating exceptional General Managers who lead with vision, inspire their teams, and deliver outstanding guest experiences that set new global benchmarks in hotel and resort management.
Learn More →🍽️
International Restaurant Awards
Honouring culinary excellence across global fine dining, hotel restaurants, destination dining experiences, and innovative food concepts that elevate the art of hospitality.
Learn More →FAQ
Frequently Asked Questions — Mexico Travel Awards
All Mexican travel and hospitality businesses are eligible, including beach resorts, all-inclusive resort complexes, boutique hotels, eco-lodges, spa resorts, tour operators, travel agencies, airlines including Aeromexico and Volaris, cruise terminals, MICE venues, and tourism boards at the state or national level. Both large resort groups and small independent eco-lodges compete in appropriately sized categories.
Yes. Mexico's eco-tourism industry is one of the most celebrated globally, and we have specific award recognition for sustainable resort design, eco-lodge operations, cenote conservation tourism, mangrove protection tourism operators, and responsible adventure tourism in the Copper Canyon and Sierra Madre. These categories are specifically designed to recognise the unique contributions of Mexico's environmental hospitality sector.
Yes. Our nomination process fully supports Spanish-language submissions for Mexican brands. Our evaluation team includes bilingual English/Spanish assessors with direct knowledge of the Mexican hospitality market, ensuring that your brand's story is fully understood and fairly evaluated. We encourage Mexican brands to submit in their most natural language to ensure the richest possible portrayal of their offering.
Mexico's luxury resort market is growing at over 8% annually — faster than virtually any other major tourism destination globally. Los Cabos has become one of the Western Hemisphere's most sought-after ultra-luxury addresses, with average room rates at top properties approaching those of the Maldives or French Riviera. This growth trajectory makes ITA recognition particularly valuable for Mexican brands seeking to capture the attention of the growing global luxury traveller market.
Absolutely. Tulum's distinctive eco-conscious luxury model is one of the most internationally discussed hospitality concepts of the 2020s. Our award categories specifically recognise this style of hospitality, and Tulum properties are strongly encouraged to nominate in categories including Best Eco-Resort, Best Wellness Retreat, Best Design Hotel, and Best Sustainable Tourism Experience. The Tulum model is inspiring hospitality innovation globally, and we are proud to recognise the pioneers of this movement.
Tour operators and DMCs play a vital role in Mexico's tourism success — particularly for archaeological heritage experiences at Chichén Itzá, cenote diving operations, culinary tourism in Oaxaca, and adventure touring in the Copper Canyon. An ITA award for your tour operation provides the same global credibility benefit as a hotel award, and our global travel trade partners specifically look for ITA-recognised tour operators when building premium client itineraries across Mexico.
Travel Resources
Related Resources
Mexico City's Boutique Hotel Renaissance
How Polanco, Roma and Condesa have established Mexico City as a world-class design hotel destination.
Read Article →
Los Cabos: Mexico's Ultra-Luxury Frontier
How Baja California's tip became one of the Americas' most exclusive and internationally celebrated resort destinations.
Read Article →