Europe Travel Awards 2025
Celebrating excellence in European travel and hospitality
Europe's Premier Travel Destinations
Europe remains the world's most visited continent, welcoming more than 700 million international arrivals annually and generating over €1.2 trillion in tourism economic value. From the cobblestoned piazzas of Rome and the vineyard-draped valleys of Burgundy to the fjord-carved coastlines of Norway and the sun-drenched shores of the Greek islands, Europe offers an unparalleled diversity of premium travel experiences that attract discerning travellers from every corner of the globe.
The European luxury hotel sector is among the most storied in the world — encompassing converted Renaissance palaces in Florence, grand Victorian establishments in London, cliff-top retreats in Santorini, and ultramodern urban design hotels in Copenhagen and Amsterdam. With more UNESCO World Heritage Sites than any other continent, Europe's cultural tourism offering is simply without equal, drawing visitors seeking connection to history, art, architecture, and culinary heritage.
European airlines have defined global aviation standards, with carriers from the UK, Germany, France, Switzerland, and the Netherlands operating extensive intercontinental networks while consistently delivering high standards of comfort and service. Low-cost carrier innovation, pioneered in Europe, has transformed the accessibility of the continent for a new generation of travellers. Meanwhile, luxury rail travel — including the Orient Express and similar iconic routes — represents a distinctly European contribution to the art of slow, experience-led travel.
The Europe Travel Awards celebrates the extraordinary breadth and depth of this continent's travel industry, honouring the brands, destinations, and individuals who exemplify excellence in one of the world's most competitive and culturally rich markets. From multi-property luxury groups to independent boutique hotels in off-the-beaten-path villages, European hospitality is worthy of global recognition — and the International Travel Awards provides exactly that platform.
.jpg)
Recognising European Travel Excellence Across Every Segment
From grand palace hotels and boutique city retreats to flag-carrying airlines and destination management specialists — the Europe Travel Awards celebrates the full spectrum of the continent's world-class travel industry.
.png)
Best Luxury Hotel Europe
Celebrating Europe's finest luxury hotel properties, from London's iconic grands to Riviera retreats and Swiss alpine chalets.
Nominate →.png)
Best European Airline
Honouring European carriers delivering outstanding in-flight experience, global connectivity, and innovation in passenger service.
Nominate →.png)
Best City Hotel Europe
Recognising outstanding urban hotels in Europe's great cities — London, Paris, Rome, Barcelona, Vienna, Amsterdam and beyond.
Nominate →.png)
Best Cultural Tourism
Celebrating operators and destinations making Europe's extraordinary cultural, heritage, and arts offering accessible to global travellers.
Nominate →.png)
Best European Resort
Honouring resorts from Greece, Portugal, Spain, Croatia, Italy and across Europe that deliver exceptional leisure and wellness experiences.
Nominate →.png)
Best Travel Agency Europe
Recognising European travel agencies delivering bespoke, high-quality travel experiences for discerning international clients.
Nominate →.png)
Best Boutique Hotel Europe
Celebrating design-driven boutique hotels across Europe that offer intimate luxury, local character, and genuine hospitality.
Nominate →.png)
Best European DMC
Recognising destination management companies across Europe delivering seamless, premium travel logistics and curated experiences.
Nominate →Europe's Most Celebrated Travel Markets
From the iconic landmarks of London and Paris to the sun-soaked coasts of Italy and the fjords of Scandinavia — Europe's travel markets are as diverse as they are world-class.
.png)
.png)
.png)
What the Europe Travel Award Means for Your Brand
Pan-European & Global Credibility
The Europe Travel Awards is judged by an international panel with deep knowledge of European markets. Winning signals to travellers, tour operators, and booking platforms worldwide that your brand represents the best of European hospitality — a powerful differentiator in a highly competitive market.
International & Trade Media Coverage
Europe Travel Awards winners receive coverage in international travel trade publications including TTG, Travel Weekly, Condé Nast Traveller, and regional luxury lifestyle titles across the continent, generating earned media reach that drives both B2B and direct consumer awareness.
Digital & Social Amplification
Winner announcements are promoted across our global digital channels, social media platforms, and email newsletters reaching hundreds of thousands of travel industry professionals and luxury travel consumers worldwide. Your brand story reaches audiences your own channels cannot.
Prestige Winner Collateral
All Europe Travel Award winners receive a premium physical trophy, digital winner's seal for use across all marketing materials, a personalised winner's certificate, and comprehensive press release support for distribution to your own media contacts and markets.
Voices from Europe's Award-Winning Travel Community
"The International Travel Awards has been instrumental in our international growth strategy. Winning the Europe Travel Award positioned our boutique hotel in the minds of luxury travel agents in the US, Middle East, and Asia who would otherwise never have encountered us. The credibility of being internationally recognised has transformed how tour operators present our property to their clients. We have seen a 30% uplift in enquiries from new markets since our win. For European hospitality brands serious about international growth, this award is quite simply essential."
.png){kind=small}
James Whitmore
Director of Sales, Boutique Hotel Group, LondonEurope Travel Awards — FAQ
Explore Europe Travel Awards by Country
Discover award opportunities and travel profiles for specific European countries.