Travel Agency Awards
Categories for leisure, luxury, online, family, corporate and inbound travel agencies and the advisers who plan trips with care.
How the International Travel Awards Recognise Travel Agencies
A good travel agency does far more than make bookings. Its advisers listen, ask the right questions, match travellers with the right places and products, and stay with them when plans change. The International Travel Awards recognise agencies that do this well, whether they serve leisure, luxury, family, honeymoon, group or business travellers, and whether they work from a shop, by phone or online.
Most agencies enter Best Travel Agency and describe their specialism in the entry. Agencies whose main role is different can enter the category built for it: agencies that design and run their own trips can enter Best Tour Operator, and inbound agencies delivering ground arrangements for overseas partners can enter Best DMC. Agencies serving corporate clients will find practical advice in the business travel awards guide, and agencies that specialise in family holidays can read the family travel awards guide.
Travel Agency Award Categories
The categories below suit most travel agencies. Founders and senior leaders can also consider Travel Leader of the Year, younger founders can look at Young Travel Entrepreneur, and the full list is on the award categories page.
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Best Travel Agency
For agencies and travel advisers that plan and book trips for leisure, luxury, family, honeymoon, group and business travellers, in store, by phone or online. Entries show the quality of advice, product knowledge and care before, during and after travel.
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Best Tour Operator
For agencies that design, package and run their own trips. Entries show itinerary design, supplier standards and how guests are looked after across the whole journey.
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Best DMC (Destination Management Company)
For inbound agencies that mainly deliver ground arrangements in their own country for overseas agencies, groups and incentive clients: transport, guides, logistics and local problem-solving.
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Travel Innovation Award
For a new planning tool, booking approach, service model or way of looking after travellers with a clear, explainable effect on clients or partners.
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Sustainable Travel Award
For agencies with measured responsible-travel actions: how products are chosen, how travellers are informed, and how bookings support local businesses and communities.
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Travel Startup of the Year
For newer agencies and travel advice businesses with a clear idea, early growth and the foundations of a well-run, client-focused business.
Nominate Free NowWhat a Strong Travel Agency Entry Shows
Quality of Advice
How the agency learns what each traveller wants, how recommendations are made, and how advisers match people with the right destinations, hotels and experiences rather than simply the first available option.
Product and Destination Knowledge
How advisers build and keep their knowledge current: training, familiarisation visits, specialist areas, and how that knowledge is shared across the team.
Care Before, During and After Travel
Pre-departure information, support while clients are away, how the agency responds to cancellations, delays and changes, and how it follows up after the trip.
Client Feedback and Loyalty
Guest feedback, repeat clients and referrals, using figures the agency genuinely tracks, together with examples of how feedback has changed the way the agency works.
Recognition You Can Reference
Winners can use the winner title with the Winner Package, which activates the title and grants the right to use the award name in proposals, websites and communications with clients and partners.
Recognition for the Team
Award recognition is a way to acknowledge the advisers and support staff behind every booking, and a clear outside reference point for travellers choosing who to trust with an important trip.
How to Enter the Travel Agency Awards
Choose Your Category
Match your agency to its main role: travel agency, tour operator or DMC, or an innovation, sustainability or startup story. The award categories page lists every option.
Gather Your Evidence
Collect client feedback, repeat-booking information, adviser training records and examples of how the team handled changes during travel. Include only figures you can verify and photos you own.
Submit Your Nomination
Use the nomination page and choose a plan from the nomination price page. The how to nominate guide walks through each step.
Evaluation and Results
Nominations are evaluated by the Jury team or the Management of Golden Tree against the criteria for each category. The judging process page explains how evaluation works.
Travel Agency Awards: Frequently Asked Questions
Nominate Your Travel Agency for International Recognition
Whether you advise leisure, luxury, family or business travellers, sell online or welcome visitors to your own country, put your agency forward in the category that fits it best.