Norway Travel Awards 2025

Norway's Travel Industry Overview

Norway is one of the world's most spectacular natural destinations, welcoming over 5 million international visitors annually with an extraordinary tourism proposition centred on its legendary fjords — UNESCO World Heritage natural wonders of breathtaking scale and beauty. The Norwegian fjords — particularly the Geirangerfjord and Nærøyfjord — are consistently cited as among the world's greatest natural wonders, with dramatic cliffs rising thousands of metres from crystal-clear waters. Bergen, the gateway city to the fjords, and Oslo, the sophisticated capital, anchor Norway's luxury city hotel market with properties including the Amerikalinjen Oslo, Continental Hotel Oslo, and the Scandic Havet Bergen.

Norway's Northern Lights (Aurora Borealis) tourism from the city of Tromsø is among the world's most sought-after experiences, drawing hundreds of thousands of international visitors each winter to witness nature's most spectacular light show. Svalbard — Norway's Arctic archipelago — offers extraordinary polar bear safari tourism and midnight sun experiences that are unique in the world. Norwegian fjord cruises, operated by Hurtigruten and dozens of luxury cruise lines, are considered among the world's most spectacular maritime journeys. Norway's extraordinary Viking heritage — including the remarkable Viking Ship Museums in Oslo — and the Sámi indigenous cultural experiences of northern Norway complete a tourism proposition of extraordinary natural and cultural depth. Norwegian Air provides connectivity to global source markets.