Italy Travel Awards 2025
Celebrating excellence in Italy's legendary hospitality — from Rome's ancient grandeur to the Amalfi Coast's crystal waters
Italy's Travel Industry Overview
Italy is arguably the world's most beloved travel destination — a country where art, history, cuisine, and natural beauty combine in a way that no other nation can replicate. With 58 UNESCO World Heritage Sites (the most of any country in the world), over 65 million international visitors annually, and a tourism economy worth €200 billion, Italy stands at the very pinnacle of global travel desirability. The concept of La Dolce Vita — the sweet life — infuses every aspect of Italian hospitality with a warmth, passion, and style that creates deeply personal travel memories.
Rome, the Eternal City, anchors Italy's luxury hotel proposition with properties of extraordinary historical significance. The Hotel de Russie, Hotel Eden, Palazzo Manfredi (with Colosseum views), Hassler Roma, and Villa Borghese's luxury hotels all combine ancient Roman heritage with contemporary Italian luxury service. The Vatican, Colosseum, Roman Forum, Trevi Fountain, and the Sistine Chapel collectively make Rome the world's greatest open-air museum. Florence, the cradle of the Renaissance, offers the Uffizi, Galleria dell'Accademia (Michelangelo's David), and Brunelleschi's Duomo alongside luxury hotels including the Villa Cora, Savoy, and Belmond Villa San Michele.
The Amalfi Coast is Italy's most dramatic coastal tourism destination — a UNESCO World Heritage landscape of vertical cliffs dropping into turquoise seas, coloured villages perched precariously above the water, and luxury hotels including the Belmond Hotel Caruso in Ravello (widely cited as one of the world's most beautiful hotels), the San Pietro di Positano, and the iconic Hotel Santa Caterina in Amalfi. Venice, the city built on water, offers palazzo hotels of incomparable grandeur including the Aman Venice, Hotel Cipriani, Gritti Palace, and the Danieli — all delivering romantic luxury experiences unique to the lagoon city.
Tuscany's agriturismo (farmhouse accommodation) tradition creates a uniquely Italian rural luxury experience — vineyard stays, medieval hilltop villages, and the Chianti wine countryside offering an authentic alternative to urban hotel luxury. The Amalfi, Positano, and Capri luxury scene, the Italian Riviera at Portofino (Hotel Splendido), the Sicilian luxury resort market, and the Italian Lakes (Lake Como, Lake Garda) complete an extraordinary tourism portfolio that justifies Italy's position as the world's number-two UNESCO World Heritage nation.
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Award Categories for Italy
Eight prestigious categories recognising outstanding achievement in Italy's legendary and diverse travel and hospitality sector.
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Best Luxury Hotel — Italy
Recognising outstanding five-star and grand hotels in Rome, Florence, Venice, Milan and across the Italian peninsula.
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Best Coastal Resort — Italy
Celebrating the Amalfi Coast, Capri, Portofino and the Italian Riviera's most spectacular coastal luxury properties.
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Best Wine Tourism — Italy
Honouring Tuscany's Chianti estates, Barolo vineyards in Piedmont, and Italy's extraordinary agriturismo wine hospitality tradition.
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Best Heritage Hotel — Italy
Recognising Venice palazzo hotels, Roman villa properties, and Italy's extraordinary UNESCO heritage hotel experiences.
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Best Fine Dining — Italy
Celebrating Italy's extraordinary culinary tradition — from Michelin-starred restaurants to authentic regional cuisine excellence.
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Best Airline — Italy
Recognising ITA Airways and the carriers connecting Italy's major international airports to global destinations.
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Best Agriturismo — Italy
Honouring Tuscany's and Umbria's finest farmhouse accommodation and vineyard stays delivering authentic Italian rural luxury.
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Best Travel Agency — Italy
Celebrating Italy's premier luxury tour operators crafting unforgettable Italian cultural and culinary travel experiences.
Nominate →Key Destinations in Italy
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Rome
📍 Lazio
The Eternal City's extraordinary concentration of ancient monuments — the Colosseum, Roman Forum, Vatican, Trevi Fountain, and Pantheon — makes it the world's greatest heritage tourism destination. Rome's luxury hotels including the Hotel Eden, Palazzo Manfredi, and Hassler Roma offer world-class hospitality with the most dramatic historical backdrop on earth.
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Amalfi Coast
📍 Campania
The Amalfi Coast's UNESCO-listed landscape of vertical cliffs, coloured villages, and turquoise seas is one of the world's most breathtaking. Belmond Hotel Caruso in Ravello — perched above the coast with infinity pool views over the Tyrrhenian Sea — is widely cited as one of the world's most beautiful hotels. Positano's San Pietro and Hotel Sirenuse match it for glamour.
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Tuscany
📍 Central Italy
Tuscany's rolling hills, cypress-lined roads, medieval hilltop towns, and world-famous Chianti, Brunello di Montalcino, and Vernaccia wines create one of the world's most romantic rural tourism landscapes. The agriturismo tradition — staying at working farms and vineyards — delivers authentic Italian rural luxury experiences that draw millions of international visitors annually.
Benefits for Italy Travel Brands
Global Recognition
Italy's tourism market is fiercely competitive, with extraordinary properties in every region competing for international visitors. International Travel Awards recognition helps Italian hotels, vineyards, and travel brands differentiate themselves globally, reaching the luxury travellers who treat award credentials as a quality guarantee.
Premium Media Coverage
Italy is one of the world's most photographed and written-about destinations. Award recognition amplifies editorial coverage in global luxury travel publications, helping Italian brands reach the American, Asian, and Middle Eastern travellers who dream of Italy and use awards to navigate its extraordinary breadth of exceptional hospitality options.
Increased Bookings
Award credentials drive premium bookings for Italy's top hotels, agriturismo, coastal resorts, and tour operators. In a destination where visitor choice is overwhelmingly abundant, award recognition is a critical differentiator that supports premium pricing, improved occupancy, and direct booking channel growth.
Industry Networking
The International Travel Awards ceremony connects Italian hospitality leaders with global counterparts. Building relationships with luxury travel agents from the USA, China, the Middle East, and Australia — Italy's key source markets — at our annual ceremony helps Italian brands channel the highest-value international visitors to their extraordinary properties.
How to Nominate — Italy Guide
Check Eligibility
Review award categories to confirm your Italy hotel, agriturismo, coastal resort, or travel brand qualifies for the 2025 programme.
Submit Nomination
Complete the form at goldentreeawards.com showcasing your Italian brand's distinctive hospitality, La Dolce Vita philosophy, and exceptional guest experiences.
Expert Judging
International travel experts evaluate Italian nominations against global standards, with full appreciation of Italy's extraordinary contribution to luxury hospitality, gastronomic tourism, and the art of beautiful living that defines the Italian experience.
Celebrate at Ceremony
Winners join the global travel elite at our prestigious ceremony. Celebrate Italy's unparalleled contribution to world tourism and the La Dolce Vita hospitality philosophy that continues to inspire the entire global industry.
Who Can Participate in Italy Travel Awards?
The International Travel Awards is open to every organisation operating within the travel, tourism, and hospitality sector — from globally recognised hotel chains to innovative travel startups based in Italy. If you deliver excellence in travel or hospitality, you are eligible to nominate.
Luxury Hotels
Five-star and seven-star properties, palace hotels, and boutique luxury residences worldwide.
Resorts & Spas
Beach resorts, mountain retreats, wellness sanctuaries, and all-inclusive luxury resorts.
Airlines
International carriers, regional airlines, low-cost carriers, private aviation, and charter operators.
Cruise Lines
Ocean cruise lines, river cruise operators, expedition cruises, and luxury yacht charter companies.
Travel Agencies
Luxury travel agencies, bespoke holiday specialists, OTAs, and corporate travel management companies.
Tour Operators
Adventure tour operators, cultural tour companies, destination specialists, and group travel organisers.
Tourism Boards
National tourism organisations, city tourism bureaus, and destination marketing organisations globally.
DMCs
Destination management companies, inbound operators, MICE specialists, and local ground handlers.
Travel Technology
Travel tech startups, GDS platforms, booking engines, travel apps, and hospitality software companies.
Car Rental & Transport
Luxury car rental, chauffeur services, airport transfers, and premium ground transportation providers.
Yacht & Marine
Superyacht operators, sailing charter companies, diving resorts, and marine tourism specialists.
Eco & Sustainable Tourism
Eco-lodges, responsible tour operators, conservation-driven resorts, and sustainable destination pioneers.
Hear From Our Award-Winning Community
Travel and hospitality leaders share how International Travel Awards recognition transformed their brands, boosted revenue, and opened global opportunities.
How Winning Changed Our Business
Industry Leaders Share Their Experience
A Luxury Hotel's Awards Journey
How Awards Drive Business Growth
Relive the International Travel Awards Gala
Watch highlights from our prestigious gala ceremonies where the world's finest travel and hospitality brands are honoured for extraordinary excellence.
International Travel Awards Categories for Italy
From luxury accommodation and premium airlines to travel technology and sustainable tourism, the International Travel Awards covers every segment of the Italy travel and hospitality industry. Click any category to begin your nomination.
Four Prestigious Hospitality Awards Programmes
The International Travel Awards is part of a world-class suite of hospitality recognition programmes, each dedicated to celebrating a specific dimension of excellence within the global travel and hospitality industry.
International Travel Awards
The world's most prestigious recognition programme for excellence in global travel and hospitality — celebrating 150+ countries and 60+ award categories across every sector of the industry.
Learn More →International Spa Awards
Recognising the world's finest spa experiences, wellness retreats, and luxury health destinations — from urban day spas to remote wellness sanctuaries and award-winning resort spa facilities.
Learn More →World GM Awards
Celebrating exceptional General Managers who lead with vision, inspire their teams, and deliver outstanding guest experiences that set new global benchmarks in hotel and resort management.
Learn More →International Restaurant Awards
Honouring culinary excellence across global fine dining, hotel restaurants, destination dining experiences, and innovative food concepts that elevate the art of hospitality.
Learn More →Italy Travel Awards — FAQ
Join Italy's Award-Winning Travel Brands
From Roman palaces to Amalfi Coast cliff hotels and Tuscan vineyard retreats, Italy's hospitality is the world's most beloved. Nominate today.
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