Saudi Arabia Travel Awards 2025
Celebrating excellence in the Kingdom's transformational travel, tourism, and hospitality industry
Saudi Arabia's Travel Industry Overview
Saudi Arabia is undergoing the most ambitious tourism transformation in modern history. Under Vision 2030, Crown Prince Mohammed bin Salman's landmark reform agenda, the Kingdom has set a target of welcoming 150 million visitors annually and generating SAR 1 trillion in tourism revenues by 2030. From a standing start as a largely closed destination, Saudi Arabia has emerged as the world's fastest-growing tourism market, with arrivals growing at double-digit rates year after year.
The giga-projects driving this transformation are unprecedented in scale and ambition. NEOM, the $500 billion futuristic city on the Red Sea, includes THE LINE — a 170-kilometre linear city — alongside Sindalah luxury yacht island and Trojena mountain ski resort. The Red Sea Project is developing 22 pristine islands into a luxury sustainable tourism destination with strict environmental standards. Diriyah Gate, outside Riyadh, is being transformed into a living UNESCO World Heritage cultural destination. AlUla, home to Hegra (the Kingdom's first UNESCO World Heritage Site), offers extraordinary ancient Nabataean rock-carved tombs in a landscape of extraordinary natural beauty.
Riyadh itself has emerged as a major MICE and leisure destination, with luxury hotel brands including Four Seasons, St. Regis, Ritz-Carlton, and Rosewood all operating flagship properties. Saudi Seasons — a year-round calendar of entertainment and tourism events including Riyadh Season, AlUla Moments, and Diriyah Season — has created new hospitality demand throughout the Kingdom. Saudia, the national carrier, and flynas are expanding route networks to connect global travellers to the Kingdom's emerging attractions.
The Saudi hospitality market represents perhaps the most exciting investment opportunity in global travel. With billions of dollars flowing into luxury resort development, world-class infrastructure, and destination marketing, Saudi Arabia's travel brands are rapidly achieving international standards of excellence worthy of global recognition.
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Award Categories for Saudi Arabia
Eight prestigious categories recognising outstanding achievement in Saudi Arabia's rapidly evolving world-class travel and tourism sector.
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Best Luxury Hotel — Saudi Arabia
Recognising the finest five-star properties in Riyadh, Jeddah, AlUla, and the Red Sea.
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Best Heritage Tourism — Saudi Arabia
Celebrating AlUla, Hegra, Diriyah, and the Kingdom's extraordinary ancient cultural destinations.
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Best Eco-Tourism — Saudi Arabia
Honouring the Red Sea Project and sustainable tourism developments along Saudi Arabia's pristine coastline.
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Best Airline — Saudi Arabia
Celebrating Saudia and flynas excellence in connecting Saudi Arabia to the global travel network.
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Best MICE Destination — Saudi Arabia
Honouring Riyadh's world-class convention centres and business tourism infrastructure under Vision 2030.
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Best Adventure Tourism — Saudi Arabia
Recognising desert safaris, Trojena ski resort, Hegra trekking, and NEOM's extraordinary adventure offerings.
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Best Travel Agency — Saudi Arabia
Celebrating the Kingdom's leading inbound and outbound travel management companies and DMCs.
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Best Tourism Innovation — Saudi Arabia
Recognising breakthrough tourism technologies and innovative hospitality concepts emerging from the Kingdom.
Nominate →Key Destinations in Saudi Arabia
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AlUla
📍 Medina Province
Saudi Arabia's crown jewel of heritage tourism. AlUla hosts the ancient Nabataean city of Hegra (Madain Saleh), Arabia's first UNESCO World Heritage Site, set against dramatic sandstone mountains. The AlUla Moments festival and luxury tented camps have made this one of the world's most extraordinary new travel destinations.
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Riyadh
📍 Riyadh Province
Saudi Arabia's capital is transforming into a global city with Diriyah Gate UNESCO heritage district, the Boulevard World entertainment precinct, and Riyadh Season drawing millions of visitors. World-class hotels from Four Seasons to St. Regis serve a booming MICE and leisure market that is growing dramatically year on year.
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Red Sea Project
📍 Tabuk Region
The Red Sea Project is developing 22 pristine islands into an ultra-luxury sustainable tourism destination with a target of 50 luxury hotels and 8,000 hotel rooms. Coral reefs, volcanic mountains, and ancient sites combine with strict environmental protections to create the world's most ambitious sustainable luxury destination.
Benefits for Saudi Arabia Travel Brands
Global Recognition
Position your Saudi brand alongside the world's elite travel companies. As Saudi Arabia's tourism sector grows at unprecedented speed, international recognition through the Travel Awards establishes your brand's credibility on the global stage and signals quality to international travel buyers and consumers.
Premium Media Coverage
Saudi Arabia's tourism transformation is one of the biggest travel stories in the world. Award recognition amplifies this coverage, placing your brand in front of global travel editors, luxury lifestyle publications, and influential travel media covering the Kingdom's remarkable hospitality evolution under Vision 2030.
Increased Bookings
International award recognition drives bookings from luxury travellers who use award credentials as a quality indicator. As Saudi Arabia opens to international tourism, award-winning properties and brands gain a critical competitive advantage in attracting high-value visitors from Europe, Asia, and the Americas.
Industry Networking
Connect with global travel industry leaders at our prestigious awards ceremony in Dubai. Saudi Arabia's giga-project developers, hotel operators, and tourism authorities benefit enormously from networking with international tour operators, luxury travel agencies, and global hospitality group executives.
How to Nominate — Saudi Arabia Guide
Check Eligibility
Review award categories to confirm your Saudi hotel, resort, giga-project, airline, or travel agency qualifies for nomination in the 2025 programme.
Submit Nomination
Complete the online nomination form at goldentreeawards.com with detailed information about your Saudi brand's achievements and hospitality standards.
Expert Judging
Your submission is assessed by our international panel of travel industry experts who evaluate Saudi nominations against rigorous global standards of excellence and innovation.
Celebrate at Ceremony
Winners are announced at our glittering awards ceremony. Join the global travel elite and celebrate Saudi Arabia's extraordinary hospitality achievements on the world stage.
Who Can Participate in Saudi Arabia Travel Awards?
The International Travel Awards is open to every organisation operating within the travel, tourism, and hospitality sector — from globally recognised hotel chains to innovative travel startups based in Saudi Arabia. If you deliver excellence in travel or hospitality, you are eligible to nominate.
Luxury Hotels
Five-star and seven-star properties, palace hotels, and boutique luxury residences worldwide.
Resorts & Spas
Beach resorts, mountain retreats, wellness sanctuaries, and all-inclusive luxury resorts.
Airlines
International carriers, regional airlines, low-cost carriers, private aviation, and charter operators.
Cruise Lines
Ocean cruise lines, river cruise operators, expedition cruises, and luxury yacht charter companies.
Travel Agencies
Luxury travel agencies, bespoke holiday specialists, OTAs, and corporate travel management companies.
Tour Operators
Adventure tour operators, cultural tour companies, destination specialists, and group travel organisers.
Tourism Boards
National tourism organisations, city tourism bureaus, and destination marketing organisations globally.
DMCs
Destination management companies, inbound operators, MICE specialists, and local ground handlers.
Travel Technology
Travel tech startups, GDS platforms, booking engines, travel apps, and hospitality software companies.
Car Rental & Transport
Luxury car rental, chauffeur services, airport transfers, and premium ground transportation providers.
Yacht & Marine
Superyacht operators, sailing charter companies, diving resorts, and marine tourism specialists.
Eco & Sustainable Tourism
Eco-lodges, responsible tour operators, conservation-driven resorts, and sustainable destination pioneers.
Hear From Our Award-Winning Community
Travel and hospitality leaders share how International Travel Awards recognition transformed their brands, boosted revenue, and opened global opportunities.
How Winning Changed Our Business
Industry Leaders Share Their Experience
A Luxury Hotel's Awards Journey
How Awards Drive Business Growth
Relive the International Travel Awards Gala
Watch highlights from our prestigious gala ceremonies where the world's finest travel and hospitality brands are honoured for extraordinary excellence.
International Travel Awards Categories for Saudi Arabia
From luxury accommodation and premium airlines to travel technology and sustainable tourism, the International Travel Awards covers every segment of the Saudi Arabia travel and hospitality industry. Click any category to begin your nomination.
Four Prestigious Hospitality Awards Programmes
The International Travel Awards is part of a world-class suite of hospitality recognition programmes, each dedicated to celebrating a specific dimension of excellence within the global travel and hospitality industry.
International Travel Awards
The world's most prestigious recognition programme for excellence in global travel and hospitality — celebrating 150+ countries and 60+ award categories across every sector of the industry.
Learn More →International Spa Awards
Recognising the world's finest spa experiences, wellness retreats, and luxury health destinations — from urban day spas to remote wellness sanctuaries and award-winning resort spa facilities.
Learn More →World GM Awards
Celebrating exceptional General Managers who lead with vision, inspire their teams, and deliver outstanding guest experiences that set new global benchmarks in hotel and resort management.
Learn More →International Restaurant Awards
Honouring culinary excellence across global fine dining, hotel restaurants, destination dining experiences, and innovative food concepts that elevate the art of hospitality.
Learn More →Saudi Arabia Travel Awards — FAQ
Join Saudi Arabia's Award-Winning Travel Brands
Saudi Arabia is the world's most exciting tourism transformation story. Be part of the global recognition programme celebrating the Kingdom's extraordinary hospitality achievements.
Related Articles
Vision 2030: How Saudi Arabia Became the World's Fastest-Growing Tourism Market
Examining the giga-projects, policy reforms, and hospitality investments reshaping the Kingdom's travel sector.
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AlUla: Saudi Arabia's Ancient Wonder Opens to the World
How the Nabataean heritage site of Hegra is transforming Saudi Arabia into a world heritage tourism destination.
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Red Sea Project: The World's Most Ambitious Sustainable Luxury Destination
Inside the $8 billion project developing Saudi Arabia's pristine Red Sea islands into an eco-luxury paradise.
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