Switzerland Travel Awards 2025
Celebrating excellence in Switzerland's world-class Alpine luxury — from Zürich's grand hotels to St. Moritz and Verbier
Switzerland's Travel Industry Overview
Switzerland is one of Europe's most prestigious travel destinations, welcoming over 21 million visitors annually with an extraordinary reputation for precision, quality, and natural grandeur. The Swiss Alps provide the world's most spectacular backdrop for luxury ski resorts, mountain chalets, and year-round wellness retreats. Swiss hospitality — the tradition of Gastfreundschaft — is legendary in the global tourism industry and has inspired luxury hotel standards worldwide since the Belle Époque era.
Zürich, Switzerland's financial capital, hosts some of Europe's finest luxury hotels including the Baur au Lac (which opened in 1844 and remains one of Europe's most celebrated hotels), Park Hyatt Zürich, and the Dolder Grand — a spectacular art-nouveau castle-hotel on a hill overlooking the city with its own ice rink and world-class spa. Geneva's lakeside setting inspires extraordinary properties including the Four Seasons Hotel des Bergues and Mandarin Oriental Geneva, both overlooking Lake Geneva against the backdrop of Mont Blanc. Basel, Bern, and Lucerne all contribute significantly to Switzerland's urban luxury hotel market.
The Swiss Alps deliver the world's most exclusive ski destinations. St. Moritz has been the playground of European royalty, international socialites, and the global financial elite for 150 years — home to the Palace Hotel St. Moritz, Carlton Hotel St. Moritz, and Badrutt's Palace Hotel, all legendary names in world luxury hospitality. Verbier attracts an international jet-set clientele to extraordinary off-piste skiing and Michelin-starred mountain restaurants. Zermatt, perched beneath the iconic Matterhorn, is entirely car-free and spectacularly beautiful year-round, with the Zermatterhof and Mont Cervin Palace anchoring its luxury hotel market.
Switzerland's wellness tourism tradition is world-class. The Clinique La Prairie on Lake Geneva is globally recognised as the pioneer of longevity medicine and luxury medical wellness. Thermal baths at Leukerbad and Baden have been drawing health-seeking visitors since Roman times. The Swiss rail network — particularly the Glacier Express connecting St. Moritz to Zermatt and the Bernina Express to Italy — provides what are widely considered the world's most spectacular scenic rail journeys. Switzerland's extraordinary natural landscape of 4,000-metre peaks, pristine lakes, and alpine meadows creates a year-round tourism destination of unparalleled beauty.
Nominate a Swiss Brand.jpg)
Award Categories for Switzerland
.png)
Best Luxury Hotel — Switzerland
Recognising Zürich's grand hotels, Geneva's lakeside palaces, and the legendary Belle Époque mountain hotels of the Alps.
Nominate →.png)
Best Ski Resort — Switzerland
Celebrating St. Moritz, Verbier, Zermatt, and the Swiss Alps' world-class luxury ski destinations.
Nominate →.png)
Best Wellness Retreat — Switzerland
Honouring Clinique La Prairie, Swiss thermal baths, and Switzerland's world-leading longevity and wellness hospitality tradition.
Nominate →.png)
Best Airline — Switzerland
Celebrating Swiss International Air Lines' premium service and connectivity from Zürich and Geneva to global destinations.
Nominate →.png)
Best Scenic Railway — Switzerland
Recognising the Glacier Express, Bernina Express, and Switzerland's world-famous panoramic mountain railway journeys.
Nominate →.png)
Best Fine Dining — Switzerland
Honouring Switzerland's extraordinary culinary tradition from Michelin-starred mountain restaurants to lakeside gourmet cuisine.
Nominate →.png)
Best Adventure Tourism — Switzerland
Celebrating skiing, hiking, paragliding, and the outdoor adventure experiences across Switzerland's extraordinary Alpine landscape.
Nominate →.png)
Best Travel Agency — Switzerland
Recognising Switzerland's leading luxury travel agencies crafting extraordinary Swiss Alpine and European travel experiences.
Nominate →Key Destinations in Switzerland
.png)
Zürich
📍 Canton of Zürich
Switzerland's largest city is consistently rated among Europe's highest quality of life cities. The Baur au Lac and Dolder Grand anchor a luxury hotel market that serves the world's financial elite, while Zürich's extraordinary Old Town, world-class museums, and the Bahnhofstrasse — one of the world's most exclusive shopping streets — create a compelling urban tourism proposition.
.png)
St. Moritz
📍 Graubünden Canton
St. Moritz invented alpine luxury. The birthplace of winter sports, this Engadin Valley resort has hosted the Winter Olympics twice and attracted European royalty and global elite since the 1860s. Badrutt's Palace Hotel, Palace Hotel St. Moritz, and Carlton Hotel St. Moritz set the global standard for ski resort hospitality, combining exceptional skiing with Michelin-starred dining and world-class spa facilities.
.png)
Zermatt
📍 Valais Canton
The car-free mountain village beneath the iconic Matterhorn offers one of the world's most dramatic and pristine alpine environments. World-class skiing on one of Europe's largest ski areas, outstanding mountain restaurants including Restaurant Chez Vrony, and luxury hotels including the Zermatterhof and Mont Cervin Palace make Zermatt a year-round luxury Alpine destination without peer.
Benefits for Swiss Travel Brands
Global Recognition
Switzerland's hospitality market is the world's most prestigious per capita. International Travel Awards recognition reinforces Swiss brands' global reputation for quality, precision, and luxury, reaching the ultra-high-net-worth travellers who choose Switzerland for its uncompromising standards in everything from ski resort hospitality to urban grand hotel experiences.
Premium Media Coverage
Award recognition generates premium editorial coverage in global luxury travel publications. Switzerland's Alpine luxury story and its unique wellness hospitality tradition create compelling content for international media, helping Swiss brands reach high-value travellers in key source markets including the Middle East, Asia, and North America.
Increased Bookings
In Switzerland's premium-priced hospitality market, international award recognition validates the extraordinary value proposition of a luxury Swiss Alpine experience. Award credentials help St. Moritz, Verbier, Zermatt, and Swiss city hotels attract the highest-spending international visitors who are willing to pay premium prices for guaranteed quality and prestige.
Industry Networking
The International Travel Awards ceremony connects Swiss hospitality leaders with global counterparts. Networking with luxury travel specialists from the Middle East, Asia, and the Americas — Switzerland's most valuable international source markets — helps Swiss brands build the exclusive agent relationships that channel ultra-high-net-worth visitors to Swiss Alpine properties.
How to Nominate — Switzerland Guide
Check Eligibility
Review award categories to confirm your Swiss hotel, ski resort, wellness retreat, or scenic railway qualifies for the 2025 programme.
Submit Nomination
Complete the form at goldentreeawards.com showcasing your Swiss brand's precision hospitality and extraordinary Alpine guest experience standards.
Expert Judging
International travel experts evaluate Swiss nominations against global standards, with full appreciation for the Swiss hospitality tradition that has set the global benchmark for luxury hotel excellence for over 150 years.
Celebrate at Ceremony
Winners join the global travel elite at our ceremony. Represent Switzerland's unparalleled contribution to world luxury hospitality and the Alpine tourism tradition that the entire global industry looks to for inspiration.
Who Can Participate in Switzerland Travel Awards?
The International Travel Awards is open to every organisation operating within the travel, tourism, and hospitality sector — from globally recognised hotel chains to innovative travel startups based in Switzerland. If you deliver excellence in travel or hospitality, you are eligible to nominate.
Luxury Hotels
Five-star and seven-star properties, palace hotels, and boutique luxury residences worldwide.
Resorts & Spas
Beach resorts, mountain retreats, wellness sanctuaries, and all-inclusive luxury resorts.
Airlines
International carriers, regional airlines, low-cost carriers, private aviation, and charter operators.
Cruise Lines
Ocean cruise lines, river cruise operators, expedition cruises, and luxury yacht charter companies.
Travel Agencies
Luxury travel agencies, bespoke holiday specialists, OTAs, and corporate travel management companies.
Tour Operators
Adventure tour operators, cultural tour companies, destination specialists, and group travel organisers.
Tourism Boards
National tourism organisations, city tourism bureaus, and destination marketing organisations globally.
DMCs
Destination management companies, inbound operators, MICE specialists, and local ground handlers.
Travel Technology
Travel tech startups, GDS platforms, booking engines, travel apps, and hospitality software companies.
Car Rental & Transport
Luxury car rental, chauffeur services, airport transfers, and premium ground transportation providers.
Yacht & Marine
Superyacht operators, sailing charter companies, diving resorts, and marine tourism specialists.
Eco & Sustainable Tourism
Eco-lodges, responsible tour operators, conservation-driven resorts, and sustainable destination pioneers.
Hear From Our Award-Winning Community
Travel and hospitality leaders share how International Travel Awards recognition transformed their brands, boosted revenue, and opened global opportunities.
How Winning Changed Our Business
Industry Leaders Share Their Experience
A Luxury Hotel's Awards Journey
How Awards Drive Business Growth
Relive the International Travel Awards Gala
Watch highlights from our prestigious gala ceremonies where the world's finest travel and hospitality brands are honoured for extraordinary excellence.
International Travel Awards Categories for Switzerland
From luxury accommodation and premium airlines to travel technology and sustainable tourism, the International Travel Awards covers every segment of the Switzerland travel and hospitality industry. Click any category to begin your nomination.
Four Prestigious Hospitality Awards Programmes
The International Travel Awards is part of a world-class suite of hospitality recognition programmes, each dedicated to celebrating a specific dimension of excellence within the global travel and hospitality industry.
International Travel Awards
The world's most prestigious recognition programme for excellence in global travel and hospitality — celebrating 150+ countries and 60+ award categories across every sector of the industry.
Learn More →International Spa Awards
Recognising the world's finest spa experiences, wellness retreats, and luxury health destinations — from urban day spas to remote wellness sanctuaries and award-winning resort spa facilities.
Learn More →World GM Awards
Celebrating exceptional General Managers who lead with vision, inspire their teams, and deliver outstanding guest experiences that set new global benchmarks in hotel and resort management.
Learn More →International Restaurant Awards
Honouring culinary excellence across global fine dining, hotel restaurants, destination dining experiences, and innovative food concepts that elevate the art of hospitality.
Learn More →Switzerland Travel Awards — FAQ
Join Switzerland's Award-Winning Travel Brands
From St. Moritz's legendary palace hotels to the Glacier Express and Clinique La Prairie, Switzerland's hospitality is the world's most prestigious. Nominate today.
Related Countries & Region
Related Articles
St. Moritz: Inside the World's Most Legendary Alpine Luxury Ski Resort
How St. Moritz invented luxury mountain tourism and why it remains the world's most exclusive ski destination.
Read More →
The Glacier Express: A Complete Guide to the World's Most Scenic Train Journey
Everything you need to know about riding Switzerland's legendary panoramic railway from St. Moritz to Zermatt.
Read More →
Clinique La Prairie: The World's Premier Longevity Wellness Retreat
Inside the legendary Swiss clinic on Lake Geneva that has been pioneering luxury medical wellness since 1931.
Read More →